Burberry shared the looks before they hit the runway.

London, England

Luxury brand Burberry created a fashion first at London Fashion Week this fall by tweeting pictures of every look before the model went down the runway.

Usually, only industry insiders get the first glimpse of the future of fashion, but this time people following @Burberry on Twitter actually saw the looks before anyone in the exclusive front row seats.

The best seat in the house wasn’t behind the velvet rope—it was at the supermarket, at home, on the bus, on the train, in the park or anywhere else with access to a mobile phone and Twitter.